Health Sciences 4091A/B Lecture Notes - Lecture 1: Webmd, Bunding, Danish Krone
5 Nov 2016
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Document Summary
Seo is often highest roi ( return on investment) activity online: higher roi needs search engine optimization. Organic search results ( free results) although they are not free. Requires a lot of effort to appear on first page of search results: cant paid to get ranked first. Optimized site: user friendliness ( weird broken links google crawlers don"t pick up) If high quality website are linking you plus visa versa [ prob a quality site] Specific and triggered based on specific search terms. Appear on 100 of thousands of sites in google adsense network. Not just bid network ( bid x performance = ad position: performance of ad comes into play (both bid and how well your ad is performing, ads doing well , increase visability. Can set any budget ( - billion) Initially tries to bring as many people as possible. Think like a customer: categories of shoes , specific search words for shoes.
