Health Sciences 4092F/G Lecture Notes - Lecture 3: Monster Cereals, Marion Nestle, Pop-Tarts
Document Summary
2-11 view more than 25 million food and drink ads on their favorite websites: most common advertisements were for pop tarts, froot loops, frosted flakes, mcdonald"s happy meals, lunchables, and. If you advertise to children the right way, it"s effective. Things that are effective in children"s advertising: children under 8 typically don"t have the capacity to disbelieve authoritative statements. They believe unrealistic stuff because it comes from authority figures. Pester factor : creates parent-child conflict over dietary choices, encourages overconsumption. Layout of grocery stores is a product of research: e. g. , putting children"s foods at a specific height shopping cart height, obesity problem in canada is decreasing, advertisements are very effective more pervasive now, nancy greene. Introduced an amendment to the child health protection act: says that we are going to disallow advertisements to children of low-quality food products, protected until you are 13 years old, quebec already has this law.