Health Sciences 1001A/B Lecture Notes - Lecture 11: Ethanol, Malt Liquor, Distilled Beverage

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Tuesday, March 31, 2015
Alcohol Use
Donate to Educate: Encouraging students to give
Foster a culture of blood donation in youth
Encourage lifelong habits
Enhance educations
Feasible and sustainable model
Car crash: would need 50 blood donors
Current status in Canada:
Blood supply is at a 6 year low
On the verge of having
Solution:
Addresses the immediate need for blood
Instills a culture of blood donation into your mouth and population
Program that rewards blood donors with subscription to E-textbooks
With each donation, donor will receive a set number of credits
Why E-textbooks?
Great incentive to students
Convent, low cost
Harnesses growing demand for e-textbooks
introduces a form of corporate sponsorship - a new source of cash
Why not tuition incentives: lower finial burden on government and taxpayers
New Generation of Lifelong Donors
17 years is min age for donation
Action Plan:
Publishing, corporation, sponsorship
-Whats in it for the publishing company?
Special seal on all products - improved social image
!1
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Tuesday, March 31, 2015
Marketing
-Bookstore indicates which books are sponsored
-Promotions focused during o-week
-Social media
-2x credits every 3rd donation
Logistics
-After one year, e-textbook expires
-After university, students will still donate
Conclusion:
More student donors immediately
More returning donors
Feasible and sustainable solution
Next step: deliver this program at western
ALCOHOL
: the intoxicating ingredient in fermented or distilled beverages; a colourless, pungent
liquid; is also organic and and refers to ethyl alcohol
Health Canada (2004):
79.3% of Canadians reported alcohol consumption in past year
44% reported drinking weekly
Males more likely than females to report drinking in past year
Highest drinking rates among 18-24 year olds
~ 95% of university students consume alcoholic beverages (Addiction Research
Foundation)
Through automobile crashes and other injuries, alcohol is the leading cause of death
among people ages 15 to 24
Ethyl alcohol is the common psychoactive ingredient in all alcoholic beverages
When consumed, alcohol is absorbed into the bloodstream from small intestine,
stomach, colon
It is then distributed throughout the body’s tissues, affecting nearly every body system
!2
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Tuesday, March 31, 2015
Main site of alcohol metabolism = liver —>︎︎︎︎ transforms alcohol into energy and other
products
Metabolism: chemical transformation of food and other substances in the body into
energy and wastes
Body can metabolize ~ 1/2-3/4 of a drink in 1 hour although varies widely
If more alcohol is consumed than is metabolized, blood alcohol concentration (BAC)
will steadily , as will level of intoxication
BAC: amount of alcohol in the blood in terms of weight per unit volume; used as a
measure of intoxication
BAC depends on:
-Sex
-Weight
-Body fat
-Water content in body’s tissues
-Concentration of alcohol in beverage
Low concentrations tend to make people relaxed and jovial, at higher
concentrations people are more likely to feel angry, sedated, or sleepy
Beer 3-6%
Ales and malt liquor 6-8%
Wines 9-20%
Hard liquor 35-50%
-Rate of consumption
-Volume of alcohol consumed
One drink: the amount of a beverage that typically contains 13.6 grams of
alcohol; also called a standard drink
One drink or less a day for women and one to two drinks a day for men
Avoid combining alcohol with any type of drugs
Alcohol use more than triples your chances of fatal injuries
Alcohol is associated with more acts of aggression and violence than any other illegal
or legal drug —> alcohol use contributes to 50% of all murders, assaults and rapes
Alcohol seriously affects a person’s ability to make wise decisions about sex
!3
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Document Summary

Donate to educate: encouraging students to give: foster a culture of blood donation in youth, encourage lifelong habits, enhance educations, feasible and sustainable model, car crash: would need 50 blood donors. Current status in canada: blood supply is at a 6 year low, on the verge of having. Solution: addresses the immediate need for blood, instills a culture of blood donation into your mouth and population, program that rewards blood donors with subscription to e-textbooks, with each donation, donor will receive a set number of credits. Why e-textbooks: great incentive to students, convent, low cost, harnesses growing demand for e-textbooks, introduces a form of corporate sponsorship - a new source of cash, why not tuition incentives: lower nial burden on government and taxpayers. New generation of lifelong donors: 17 years is min age for donation. Whats in it for the publishing company: special seal on all products - improved social image. 2x credits every 3rd donation: logistics.

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