Health Sciences 1001A/B Lecture Notes - Lecture 6: Impulsivity, Junk Food, Childhood Obesity

• School: Western University
• Department: Health Sciences
• Course: Health Sciences 1001A/B
• Professor: Shauna Burke

Document Summary

Part 1- food and beverage marketing to children and youth. There are multimillion dollar industry focused on marketing food and beverage products to children. Children are being inundated with advertisements across many diverse mediums. Tv, online games, music videos, video games, websites, social media. Children have money to spend, therefore they have buying power. Children can influence what their parents buy, marketers refer to this as pester power or as kidfluence. Children are easy targets because they see over 25 million food and beverage ads per year on websites. Children have less developed critical thinking skills and may not understand persuasive messaging of ads. Children and youth"s emptions and impulsivity can be manipulated to reduce their ability to make good decisions about food. Food and beverage companies spend millions of dollars conduction research to determine the most effective methods for advertising to kids. Advertisements contain several sophisticated marketing techniques and strategies to promote products to kids.