Health Sciences 2711A/B Lecture 3: Speech + Stereotypes + Models

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Ideas about what is true: based on systematic. Stereotypes: cognition = stereotypes are composites of beliefs that we attribute to categories of people, assumed to be true, belief/thought that is attributed to any group, culture specific, categorize people to reflect value. Hieracrchies within culture: can be positive, negative, neutral (because that is what we have been told, cultural beliefs can turn out to be. Aging in mass media: elders shown most often negatively (wrinkles, dentures, struggle with technology, seen in television, feature films, print journalism. Age prejudice/ageism: cognition + emotion, has 2 fields: thought + feeling, negative attitudes towards older adults based on belief that aging makes people, unattractive, unintelligent, asexual, unemployable, mentally incompetent. Instructions were the twitter assignment: create tweet representing learning gained from elder, findings, tweets identified subtle language. Discrimination that captures bias to older adults: assumptions = generalizations on older people through assumptions/judgements, "older patients do not have many opportunities for touch!

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