Health Sciences 4120A/B Lecture Notes - Lecture 3: Google Analytics, Microblogging, Health Canada
4 Mar 2019
School
Department
Course
Professor
Document Summary
Organizational/institutional pages (phac, health canada, cdc, who) Can be modified according to needs of organization. Can increase reach to target audiences by linking with other social media apps (instagram) Network with community partners by liking each others" pages. Wall post, photos, videos, discussion boards, polls, ads, analytics etc. Feedback from users (comments, messages) can help assess awareness, acceptability of initiatives. Ensure that adequate resources (time and staff) are available to support the ongoing maintenance of the page in order to keep content fresh and fans engaged. Engage users with thoughtful posts, videos, etc (gifs, memes) What is it: micro-blogging platform, 280-character word limit (preferably less-may have more message impact, tweets can be embedded on external websites, free, public. Take pictures, videos, share on variety of social media platforms. Respond to comments, take advantage of hashtags to join broader conversation. Post across various platforms, promote your handle to increase reach and drive traffic to sites.
