Kinesiology 3399F/G Lecture Notes - Lecture 4: Tim Hortons, Chip Wilson, Lululemon Athletica
6 Feb 2017
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Document Summary
Stp after considering the various segments of the potential market, marketers must determine their target market. Target market selection identi able substantial accessible responsive target market strategies (geographic, sociographic, demographic, behavioural, psychographic) undi erentiated (i. e. , mass marketing) niche multi-segment (more than 1 segment - not zeroing in on one thing) Tim hortons & starbucks di erent strategies how they price, promote, distribute their product (remember 4ps) have very loyal customers have very good marketing strategies. Golds gym & goodlife product, pricing, promote, place. Chip wilson- ceo internal within the company also whoever buys the product - provides feedback. Paralympic athletes - those who are doing things for dialled sport nd big opportunities. Intentional programming for under-represented groups girls and women - 69% person with disability 47% etc. Positioning looking for that place in the minds of your target market where you can t your product versus the competition (or no competition) look for the hole.
