Kinesiology 1088A/B Lecture Notes - Assertiveness, Electrodermal Activity, Sport Psychology

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Likelihood of engaging in preventive health behaviors depends on ones perception of the severity of a potential illness vs. the appraisal of costs and benefits of taking action. Example: potential illnesses associated with not exercising are serious. Theory of reasoned action (tra) ajzen and fishbein 1980. Intentions are the product of attitude toward a particular behavior and subjective norms (belief about others" expectations and motivations to comply with them) Attitude, subjective norms intention behavior (attitude: positive or negative evaluation of performing the behavior) (subjective norm: perceive social pressure to preform or not perform a given behavior) Theory of planned behavior (tpb) ajzen and madden, 1986. Intentions cannot be the sole predictor of behavior, especially in situations where people lack control over the behavior. In addition to attitudes and subjective norms, perceived behavioral control will also influence intentions not done (influences intention and directly influences behavior too) Make the exercise enjoyable use variety and music.

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