Kinesiology 2250A/B Lecture Notes - Lecture 17: Monopsony, Commodification, Winnipeg Blue Bombers
1 Nov 2017
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Document Summary
Kinesiology 2250a: social foundations of sport and physical activity. Key outcomes of lecture material: societal institution, economy, commodity, monopoly monopsony. Key outcomes of readings: chapter 11, emergence and growth of commercial sports, commercialization and changes in sports, owners, sponsors, promoters, athletes. Why study: the market economy functions of sports, commodities / commodification, historical overview. Importance of: commercialization, spectator / narratives of sports, global sports ideological outposts, role of athletes and coaches, pro sports in north america. Kinesiology 2250a: social foundations of sport and physical activity: media machinery used to tell stories about sports, p. a. , and they body. Market economy: commodities consist of systems of, production, distribution (exchange, consumption, commodities have to be produced, exchanged and consumed (bought) Increasingly being produced by machines (not people: knowledge, services. Issues: power relationships in economic systems systems of ownership, the amount of commodities owned is a representation of power, efficient use of limited.
