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Lecture

Lecture 5


Department
Kinesiology
Course Code
Kinesiology 2276F/G
Professor
J.Paige Gregson

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September 19, 2012
Lecture 5- Theory of Reasoned Action & Theory of Planned Behaviour
Objectives
Define attitudes, subjective norms, perceived behavioural controls, intentions
Draw out TRA & TPB
Explain TRA & TPB
Identify methods of applying TRA & TPB
Report the findings and discussion points of Dean et al., (2007) study
Identify the usefulness and limitations of TPB
Theory of Reasoned Action
Fishbein & Ajzen (1975)
Originally designed to predict
Social Cognitive Approach
Intention
Attitude
o A person’s positive or negative thoughts concerning the performance of the
behaviour
Subjective Norm
o The degree to which a person feels social pressure to perform the behaviour
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