Kinesiology 2298A/B Lecture Notes - Lecture 5: Strategic Planning, Swot Analysis, Decision-Making

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Specifying goals: profitability, growth, market share, productivity/efficiency, leadership in the market, client satisfaction, social awareness. Identifying constraints: limited resources: finances, time, or personnel, government/inter-organizational network regulations, competition, geography, climate, and physical resources. Identify opportunities sand identify constraints: set goals, establish performance criteria and generate alternatives, evaluate alternatives, select alternatives, prepare a plan document. Specifications in the plan documents the final step in the planning process. Initiatives of management: goals being sought, activities to be carried out to achieve goals, responsibilities of organization members, standards to be maintained, method and measure of performance, controls to ensure conformance to plan. Involves long-term planning: defining mission, setting objectives and strategies, requires allocation of large amounts of resources, has significant long term effects. Involves decision by top management: focuses on the organization"s interactions with the external environment and, affects the entire organization successful operations.

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