Law 2101 Lecture Notes - Lecture 5: Sharp-P, Mental Model, Keith Pavitt

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Document Summary

Using the 4ps approach to explore innovation space. Tools: read section 1. 5 of the book (and for more detail d. francis and j. bessant, Targeting innovation and implications for capability development", technovation. 25:3 (2005): p. 171-183): taking a specific case example with which you are familiar, try to map its innovation activities onto the 4ps framework, look back and identify its key areas of concentration. This can be a group or individual exercise and can trigger a lively discussion. It is useful to ask groups to provide a short, focused feedback presentation highlighting key points, lessons learned, etc. A useful variant is to show a simple case study video or to use a brief case drawn from current press reports or websites and ask the groups to conduct a 4ps analysis on that, looking for innovation opportunities. Some examples can be found in the case studies" section of this website.

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