Media, Information and Technoculture 2154F/G Lecture Notes - Lecture 1: Dependent Clause

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Most important/most interesting aspect of the story. The inverted pyramid style provides a format for you to order the facts in your story, in which your lead or first sentence is the most important/interesting. Under 30 words you want to keep reading, descriptions, etc: followed by second most important, until you reach least important. There are different kinds of leads important fact, question, quotation, contrasting item, anecdotes, teasing leads, that don(cid:495)t tell you much but make. The lead should have an inverted pyramid in the sentence itself; don(cid:495)t leave. You should not start a lead with subordinate clause (dependent) because it: some are more appropriate for features (descriptions, questions, etc. ) the most important thing to the end. Leads are not headlines lacks context: the former are generally written as prose, while the latter are often in the present tense and almost have a point form sound to them.

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