Media, Information and Technoculture 3208F/G Lecture Notes - Lecture 3: Postfeminism, Chauvinism, Multiset
Document Summary
Factors influencing the proliferation of female-centered drama and women"s networks": industrial factors: Hailing some viewers while repelling others: builds a brand, helps to target the niche groups advertisers most want. [popular form] views feminism as a mindset that is rooted in a militant, dowdy, and controlling victimisation" mentality (ouellette, 317) Popular vs. academic can be mapped (however unsatisfactorily) against the pleasure/danger divide discussed by johnson. Lotz, alternatively, sees it here in bell hooks" definition of feminism: Even where feminism has made considerable gains for women, across the globe, women"s social health remains a battlefield. Women still endure oppression and disadvantage in many areas, including access to education and healthcare, and economic empowerment, and still suffer violence in many forms and contexts. The existence of postfeminism does not mean we are post-patriarchy. The extension of the neoliberalist logic is a view that individuals can and should be responsible for themselves.