Media, Information and Technoculture 3222A/B Lecture Notes - Lecture 2: Product Placement, Consumerism, Radio Frequency

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Week 2: theory, history, ontology: radio september 23rd 2015. Early experiments: maxwell, hertz, marconi, conrad: hertz: radio frequency. Sociocultural considerations: new electronic mass culture, evolves ideas about nation & citizenship, moves from conversation to promotion of consumption. Radio defi(cid:374)ed (cid:862)(cid:271)(cid:396)oad(cid:272)asti(cid:374)g(cid:863: structures, uses, functions, but now see(cid:374) (cid:271)y so(cid:373)e as (cid:862)fo(cid:396)gotte(cid:374)(cid:863) (cid:373)ediu(cid:373) ((cid:272)o(cid:374)tested (cid:271)y bessi(cid:396)e & fisher) Unique for its time: transcends time & space, reaches a mass audience simultaneously. Shared experience is important: enhances presence + connectivity. Mcluhan: implosion versus explosion: redu(cid:272)es (cid:449)o(cid:396)ld to (cid:862)(cid:448)illage(cid:863) Blurring of public and private: radio in the home. Connects us with others: avoids loneliness, combats rural isolation, we witness same events. Imagined communities: benedict anderson, liste(cid:374)i(cid:374)g as (cid:862)(cid:272)e(cid:374)t(cid:396)ipetal(cid:863) Re-tribalization (mcluhan: evokes pre-literate cultures (cid:862)pa(cid:396)ti(cid:272)ipato(cid:396)y (cid:373)ysti(cid:395)ue(cid:863) Radio and nation building: communal history and destiny. Promotes cultural homogeneity independent of race, gender, class. Defines parameters of citizenship validates some & marginalizes others. Radio as societal threat: mcluhan: gossip + rumour.

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