Media, Information and Technoculture 2153A/B Lecture Notes - Lecture 10: Metanarrative
9 Feb 2017
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I shop therefore i am: conspicuous consumptions. The things that we buy are still markers and tell other people. Is shopping and commodification become who we are. The strategy that mac is using for their product. The more they talk about the human like features and benefits. Bring it to life and talk about it indirectly. Give them human like qualities that they didn"t normally have. Images, ideas, become attached to products, transfer meanings. But they are using a particular feature and applying it to the whole car. We might be taken over by the quality of the products we consume. Shows the ways that the feature of this commodity becomes part of the human. Brands don"t just effect who we are. What is our role in letting a brand speak for us. Website like fb produce inventories of branded selves. They encourage users to see themselves and other as commodities to be collected and consumer.
