Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 7: Coolhunting, Consumerism, Fashion Doll
31 Oct 2017
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Document Summary
Marketing conference: a massive marketing conference, the leading brands and strategists meet to agree upon the best ways to appeal to children, ,500 per day. It is all individuals who are part of this corporate world of marketing to children, the insiders and entertainment: they share secrets and strategies, ex. Barbie shopping mall: targeted to ages 3-7, costs , basically a plastic fold out screen you put stickers on, barbie has a strong online presence, and her own series online: Life in the dreamhouse: most of these narratives revolve around the act of shopping, unlike 6teen, there is no focus on working for the money, the dreamhouse is access to wealth and money, ex. It is a consumer symbol that is not a new symbol: ex. It infiltrates your home, a social environment that is kept at a distance from the consumer.
