Media, Information and Technoculture 3207F/G Lecture Notes - Lecture 6: Naomi Klein, Fairy Tale, 6Teen
23 Nov 2017
School
Department
Professor
Document Summary
Kidfluence & pester power: the autonomous child of consumer culture: construction of a child of an autonomous consumer. Isolate the child as a consumer alienate from the parent. Isolation becomes part of identity that promotes independence of child consumer empower the child provides sustained access to the child: this is the primary stance of marketers always, empowerment , kidpower! Marketing conference, orlando - ,500/ticket per day: big companies, kid power is a npo but with ! is a massive marketing conference, ex. Product failure rate: ads don"t guarantee sales, 2. Fidget spinners were already a phenomenon before ads started. Independence through consumption, you can assert personality through buying: this represents the cradle to grave marketing messages from birth that target us as consumers. It"s a way of creating a more efficient consumer by promising that they can continue shopping without worrying. Idea that credit cards represent consumerism without consequences message of younger millennial audience.
