Media, Information and Technoculture 3376F/G Lecture Notes - Lecture 3: E-Democracy, Speech Community, Predictive Text

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3376F/G
• Professor: Jennifer Martin

Document Summary

Isolate benefits: distinguish apps/platforms/software/technologies, consider why developers offer certain features to appeal to a certain group of users, there are additional ways to consider what tools people use and how they choose them. There are many different factors that influence which digital communications tools, platforms, or apps users choose. In this business-focused clip, a marketing specialist highlight some of the features of different social media tools and how they provide different uses and gratifications. In particular, take note of the reasons why teens are choosing to reply to these texts as a way of bringing their issues to light. Their choice about what to use is noted to have been largely unexpected, but makes sense when you start to look at their situations and what uses and gratifications they get from the specific features of texting. On top of that, i also wanted to show this example because it connects with one of our coming week"s ideas around e-democracy.