Media, Information and Technoculture 2200F/G Lecture : NEW MEDIA LECTURE #6

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Encompasses everything is a network or networks. Internet works through transmission of signals and machines. User keys in message (into cpu) via interface, cpu encodes message into binary code, signal is blasted through channel (a cable), arrives at receiver, which then decodes it. Breaks signal up into pieces, each piece is sent separately = packet-switching. Eventually internet age takes off, but only 50% of the world. Familiar but we don"t know what it means. Even books are being produced using new media. Cant focus on screens only screen essentialism . If we are only focusing on distribution and exhibition we think new media is only bits and bytes. We have to look under the hood. Different than analog evidence (compared to photo or weapon) New media platforms by which the media can be displayed (phone, computer, etc) Code was stored in more than one location. Numerical representation- 1"s and 0"s, the storage of the video.

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