In Google We Trust: What is Data? What is Information? 02/12/2012
▯ Information is everywhere
Important matter & energy
Who holds the info?
Who uses the info?
How is it used and for what purposes?
Kind of security protection?
Who is entitled to see the info, under what conditions?
Does info expire?
How is it organized and by whom?
Can we use information to manipulate?
Are we infoliterate?
▯ Manipulate data to get what you want
▯ Google isn’t everything!
▯ Possible proof that Google is not just about providing us with reliable information
type in any letter from the alphabet
what sites does Google recommend?
Search Behavior! Stages
Desire/ Lack (the infogap)
The Search (+browsing)
▯ Sorting is key to organizing vast amounts of information. Most commercial websites use some form of the
dropdown menu to filter results. But what are some issues with this method? Is it perfect?
▯ This schema is known as sorting & clustering information
Google – Slaves (Free Labour!)
▯ Analogy : Google as House
▯ People like to visit my house because it has neat stuff, interesting people, and is well organized
▯ BUT: all visitors are producing the interesting stuff and are organizing i