October 12, 2011 - Control.docx

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Media, Information and Technoculture
Media, Information and Technoculture 2500A/B
John Reed

Control October 12, 2011 Move from rationality to rationalization Rules MOLD behavior – the way people think Control and Mastery Up to the 1820s A. Control over nature - Simple tools for agriculture - Fire - Shelter - Profound transportation – canal system B. Control over people 1) Control = Division of Labor Assigning specialized tasks to workers 2) Move from cottage country to early manufacture (division of labor) MANUFACTURE = DIVISION OF LABOR Adam Smith: The Introduction of division of labor made the biggest difference The division of labor radically changes the way they feel Rules (technology) mold behavior Panopticon = All seeing If you’re in a panoptic structure you will feel as if you’re always being watched People in a Panopticon are self-regulated – the suggestion of being watched introduces internalized authority – you become your own God. Progressive, rational use of technology – Panopticon = Enlightenment thinking A Panopticon is a technological fix The architecture of the Panopticon changes (molds) behavior 3) Control through machinery Developed Factories (Automated) Automation replaces the worker – wages dropped, riots started, and city destruction The idea of progress had a hiccup as automation began to take over. Removes the skill from the job – lower paid workers, less skilled workers 4) MARX The introduction of automated machinery Social change – Unemployment, less skilled He saw things as networks From manufacture to Automated factories a) Describes living systems as there is no difference between the artificial and the real. We are stitched together with technology. We are the organs of the factory, we are no longer in control Technology is consuming us – we are the fuel for the organism b) Cyclopean dimensions Autonomous: These technologies have a mind of their own and we need to keep up e.g. Frankenstein – man made and ends up scaring the shit out of people. The interweaving between the technology and the social. Describes the factory as an automaton “In manufacture you see the division of labor, the division of labor is isolated tasks” “In the fully developed factory, all of the isolated tasks of the division of labor become linked together” THE MACHINE BECOMES THE LEADER. Automation links the division of labor – the machine leads WE CHANGE AS A RESULT OF TECHNOLOGY Machinery absorbs all previous skill, experience and knowledge Technology is exciting but usually screws humanity. c) Hybrid Theory Does not think in binary terms Blurring between the living and the social Sees the world as a giant organism People are the organs – organs of the factory Marx is not focused on just the tool Networks (social/commercial) Exceed humans – not just replace – stand to the side and hope to k
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