Media, Information and Technoculture 3000A/B Lecture Notes - Lecture 10: Communication Studies, Rockefeller Foundation, Media Studies
20 Dec 2016
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Document Summary
Proposed 3 views on research scholarship: cutting edge of knowledge, medium theory, pe of knowledge. Might normally try to justify, ignore , or support prevailing power. Edward bernays: pr ( regimenting the public mind ), recommended techniques of propaganda was called the engineering of consent. Lasswell (founder of american media studies): investigating techniques, means, and effectiveness of propaganda, instrumental people in developing quantitative content analyses. War of the worlds (orson welles controversial halloween 1938 fake news broadcast) Rise of fascism in europe, ww2 on the horizon, concern about medias role, lack of democracy that would resolve. Us not yet entered ww2, being pondered by europe. In the interim, the foundation set up a seminar devoted to the means of mass communication/propaganda. Precursor to the government propaganda campaigns of war. Mass communication studies rather than using the term propaganda. Seminar began developing quantitative means of assessing media effects and trying to develop effective propaganda design.
