MIT 1200 Lecture 1: Truth, Barthes, Plato

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Western University
Media, Information and Technoculture
Media, Information and Technoculture 3214F/G
Sharon Sliwinski

MIT 1200: Lecture 1 January 5, 2011 - Listened to John F. Kennedy’s Convocation Speech “The Educated Citizen” - Universities should uphold truth - We will become educated citizens at UWO if all goes well - Why are media and truth on such bad terms with each other? What do our suspicions say about the nature of media? Isn’t it the essence of media to be deceitful? Is truth powerless in the face of media? - The future of humanity may depend on media and society and how they relate to each other - Barthes (“Mythologies”) is thinking about how media is deceitful. Concerned with how all media seems natural but isn’t - Wrestling, advertising, etc. try to make the meanings they attach to their products seem natural, not arbitrary. For example, it should feel natural to buy a pair of Nike’s because they make you courageous - or, that’s what they want us to think - It seems natural that anyone who wants a higher up job would wear a suit to the interview. This seems natural to us but it’s arbitrary - the clothes don’t have a purpose/function at all, so why do we even feel like we have to wear them? - Mythologies involve: toys, cars, faces of celebrities, NIke, Zoo’s; everything involving media. - The mythology of Zoo’s is that you will have an authentic experience of the animals while you are there, even though you really don’t at all. - Nike Mythology: You’ll be an amazing athlete if you wear our shoes. The song “All these things that I have Done” by t
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