Media, Information and Technoculture 3216F/G Lecture Notes - Lecture 4: Radical Feminism, Girl Power, Postfeminism

• School: Western University
• Department: Media, Information and Technoculture
• Course: Media, Information and Technoculture 3216F/G
• Professor: Kate Hoad- Reddick

Document Summary

If femvertising actually goes into detail, it loses us: we only want enough to convince us to engage with the product. This candy-coated multiculturalism about has stepped in as a kinder, gentler packaging for the homogenizing effect of. Instead of prescribing a one-look-fits-all truly inclusive in the beauty space, and we couldn(cid:495)t be happier to witness the change. One name that(cid:495)s been on our radar lately is covergirl. )t(cid:495)s okay to criticize how things are being communicated to you as a consumer wax that help covergirl maintain the status quo. It is a very superficial commitment to feminism. If these formats are how we are expanding feminist discourse, this is insufficient: always takes a break from girls who use the product to girls who are going to be using the product. Example: cheerios: has a petition you can sign to stop diet-ainment, they used the mulit-grain cheerios rather than just cheerios, tentative, superficial feminism, not actually say the word feminism.