Management and Organizational Studies 1021A/B Lecture Notes - Sales Promotion, Target Market, Pizza Pizza

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Kevin Thompson

Document Summary

Nothing drives the economy more than consumer spending. Understanding cb is critical to marketing which begins and ends with the consumer. From determining consumer needs/wants and providing satisfaction. What, when, where, how, why they buy. Easy to design a marketing strategy if only all consumers responded the same way, at all times. However, this is far from being the case. Even same individual consumer can behave inconsistently. External and internal factors change what consumers need and want ex: marriage, having children, change in technology. Understand and predict consumer behaviour, recognize how it is shaped by infleunces. Integrating theories/concepts from psych, soci, anthroplogy, geography, econ and stats. Produce management, advertising, market research, purchasing, logistics, hr management. Chapter 1 marketing: creating and capturing customer value. Marking really is manipulation just spelled differently. Marketing is one of many on a wheel surrounding management. If a business fails to evolve, they die.