Management and Organizational Studies 1021A/B Lecture Notes - Social Code, Binary Opposition, Femininity

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Mark Cleveland

Document Summary

Chapter # 16- cultural influences on consumer behavior. Culture: the values, ethics, rituals, traditions, material objects, or services products or esteemed by the members of a society. It includes both abstract ideas such as values and ethic as well as the material objects and services that are produced or values by a group of people. Cultures the accumulation of shared meanings rituals norms and traditions among members of society consumers cultures determines priority she/he attaches to activities and products. Product that provides benefit consistent with members of a culture has a better chance of obtaining acceptance. Relationship between cb and culture is a two way street. Products and services that match priorities of a culture have a better chance of being accepted by a consumers. Culture is evolving and making old ideas with new ones. Culture consists of three functional areas: ecology way a system has adapted to its habitat.