Management and Organizational Studies 1021A/B Lecture Notes - Honey Nut Cheerios, Communications System, Advertising In Video Games

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MOS 1021A/B Full Course Notes
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MOS 1021A/B Full Course Notes
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Chapter # 17- the creation and diffusion of culture. Creation and diffusion of culture: the production and spread of ideas, styles, and products between individuals or from one group to another. Cultural selection: choices are driven by images presented to us in mass media by our observations of those around us and by our desire to live in the fantasy worlds created by marketers. Styles are often rooted in and reflect deeper societal trends. Styles usually originate as an interplay between the deliberate inventions of designers and businesspeople and the spontaneous actions of ordinary consumers. These trends can travel widely between countries and continents. Culture production system (cps): set of individuals and organizations responsible for creating and marketing a cultural product. The nature of these systems help to determine the types of products that eventually emerge from them. Country music- more similar when only a few are producing, baries when many producers are competing within the market.

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