Management and Organizational Studies 1021A/B Lecture Notes - Lecture 8: Nonprobability Sampling, Unstructured Data, Dont

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Dashboards: the visualization of data and key performance indicators using graphs, charts, and numbers so that numerical information tells a story that is insightful, easy to use, and understand. Structured data: data that can be easily tagged, stored, and searched in a database using consistently identifiable terms that are systematically organized into columns, rows, and tables. Unstructured data: data that comes from word-processed documents, presentations, audio files, images, video, and e-mail or social media messages that cannot be easily categorized and tagged in a database using fixed terms and definitions. Semi-structured data: a hybrid data format that consists of structured and unstructured data. Legacy data: data that is difficult to use as it has been collected and stored in an obsolete format or system that is no longer compatible with current computer systems and databases. Exploratory research: preliminary research conducted to clarify the scope and nature of a marketing problem or opportunity.