Management and Organizational Studies 1021A/B Lecture : MOS Lecture Notes
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MOS 1021A/B Full Course Notes
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Mos lecture notes january 25th y back to last classes risk question ( coin flip or ) If you are indifferent to this then you are risk neutral. If this amount is greater than then you are risk seeking. Takeaways y think of purchase decisions as the result of a process rather than an act y customer evaluations are based on attributes; marketers try to know which of these matter to consumers. Involvement, situational factors affect intensity of the decision-making process y y consider: psychological and social cultural factors as well. Information search y situation y psychological influences y. Level of involvement in purchase decision: personal, social, economic consequences: evaluation of alternatives y situation y psychological influences y. Level of involvement in purchase decision: personal, social, economic consequences: purchase decision y what where and when to buy y socio-cultural influences y.