MOS Lecture Notes

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Management and Organizational Studies
Management and Organizational Studies 1021A/B
James O' Brien

rdMOS Lecture Notes January 23Chapter 3 Consumer Behaviour y How might marketers trigger the problem recognition process in consumers o Youtube video windows 7 robbery y Critically speaking what do we make of the model of the consumer purchase decision process in Figure 31 o Model as a rough summary or description of the situation refinements through careful consideration of special cases and moderating factors o economic man selfinterested rational desire to maximize utility y Distinguish motivation personality attitudes and beliefs o Motivation energizing force that stimulates behaviour to satisfy a need o Personality persons consistent behaviours or responses to recurring situations o Attitude learned predisposition to respond to an object in a consistently favourable or unfavourable way o Belief ones perspective of how a product or brand performs
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