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is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management
1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process
2. When using the total product concept, marketers think about a product as having different layers. The actual good or service that the consumer purchases when buying is the product. a) core b) actual c) fundamental d) augmented e) physical
