MOS 1021a September 12, 2011
Intro to MOS 1
Consumer Behavior and HRM
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Read Course Outline
Read Ch 1 consumer behavior
1. Beyond the marketing mix, what else does the LG example tell us about
marketing in practice?
- Advertising is key in different areas that target market will go for
different aspects of their day-to-day life
- Taking advantage of the opportunity to meet consumer needs in
Canada before apple did with the iPhone
2. What exactly is the difference between a market and a target market?
- Target Market is a specific group within the Market that the marketer
is targeting their product or service towards, specific