MONDAY, APRIL 4 , 2011 – NOT IN BOOK
A behavioral perspective on MOS
• MOS = management and organizational studies.
• Organizations are full of humans, who think and act in interesting ways.
• In social science, there is an emphasis on discovering ways in which this thinking and
behavior is lawful.
• This lawfulness is Theory. It is useful because it helps describe, explain, and predict
Managers must be sensitive to context
• Context, or features of the situation, is an invisible box that surrounds our models and
• Introductory material in marketing and HRM encouraged us to consider contextual
factors, e.g. demographics.
• It is important to understand “the big picture,” and think about how these issues affect
Managers contribute to organizational performance through…
• Decision-making and problem-solving.
• In marketing, this takes the following forms:
o Understand and seeking to influence consumer decision-making
o Making decisions with the 4Ps
• In HRM, this is related to making decisions within and across the HRM processes.
• A good decision or solution moves us closer to our goals.
In complex organizations, alignment helps organizations succeed
• What kinds of things need to be aligned?
o In marketing, programs under the 4Ps need to be aligned with marketing
o In HRM, processes are aligned with the organization’s strategy, u