Planned Obsolescence – designed for the dumb (things to be consumed and thrown away) plastic
cups, ect. But now computers have entered this. Designers are so open about it they discuss how
fast they can make stuff break so that consumers still have faith in the product to go buy a new
one. Material condition, deals with the way the object itself is constructed. The assumption is if
phones last 2 years it is phenomenal. No phone companies cover water damage – massive flaw in
Perceived Obsolescence – makes you want to throw out things that are perfectly fine. They
change the way things look (flat sleek computers). Fashion is another prime example of this. You
need to keep with the trends (ex: keep up buying new shoes with new trendy heel sizes).
Advertisements contribute to this – what is the point of the ad besides to tell us what we already
have is not good enough. This is a psychological condition.
Polls show that national happiness is declining in the US even though consumption skyrockets.
We have less leisure time that any other feudal society. In the leisure time we do have we watch
TV and shop. Vicious circle. We could easily just stop.
What happens to the things we buy anyway? It all goes into the garbage which brings us to
disposal. All of the garbage gets shipped to the landfill. They pollute the air, land and water and
can change the climate. Burning garbage releases toxics into the air (dioxin). Some companies
don’t want to deal with this so they export the garbage. Recycling will never be enough – the
waste coming out of our houses is just the tip of the iceberg. Even if we could recycle everything
out of our house, it still does not get to the core of the problem. Juice packs are designed so that
they are never able to be recycled.
All along the way we are bumping up our limits. The good thing is that there are so many points
of intervention. All of this work is critically important but we need people to see the big picture –
when we are united we can turn the system into a circle instead of being linear. It’s already
happening. Some say it is idealistic. However, it is possible.
Thoughts on The Movie