Management and Organizational Studies 4410A/B Lecture Notes - Lecture 12: Switching Barriers, Loyalty Program, Bargaining Power

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 4410A/B
• Professor: Raymond Leduc

Document Summary

Vision: (cid:862)a(cid:374) e(cid:454)(cid:272)iti(cid:374)g (cid:448)ia(cid:271)le fo(cid:396)d deli(cid:448)e(cid:396)i(cid:374)g p(cid:396)ofita(cid:271)le g(cid:396)o(cid:449)th fo(cid:396) all(cid:863, one ford message. Mission: automotive business, auto industry, maybe in the mobile technology. Business model: make and sell vehicles, finance vehicles. Increase plan utilization and production levels in each unit globe. Integrate and leverage ford assets around the world (opportunity) Implications: what makes it hard to make money: recommendations. Yes if it increases sales and market share. Implications: since the increase in technology, may want to go into mobile technology, ride shares, uber type segments, when talking about things that the industry can go into, look at if its related or unrelated, this would be. Diversification strategies: what have they done in the past, the(cid:455)"(cid:448)e a(cid:272)(cid:395)ui(cid:396)ed othe(cid:396) (cid:272)a(cid:396) (cid:272)o(cid:373)pa(cid:374)ies, related diversification, divested from these. Global strategies: north america, europe, asia/pacific/africa, ford latin america (mexico, pressure to lower costs is high, pressure to adapt is high.