Guide to Case Analysis - EXPANDED
Is their vision statement inspiring - empowering? Does their mission statement nicely sum up what they do for
a living? If not, your recommendations at the end should include something about this.
Identify Strategic Objectives
Do they have any? Are they realistic targets?Your recommendations might include setting better , measurable
objectives if they don’t have anything clearly articulated.
Identify Current Business Strategy
• Does It Make Sense? Why?
It’s handy to do this visually. I want you to identify their current strategy on two axis as a starting point:
broad/focused and low cost/differentiated. Where would you put the company you’re analyzing? Are they
moving strategically along either of these axis? Does their business strategy make sense?
This is where you look at the “big picture” with regards to the company’s business. It’s particularly important if
their strategy involves moving from one quadrant to another (growing from focused to broad for example).
Existing competitive advantages may not carry over and a whole different set of KSF may be required.
As an example,
I’ve listed a few players in the
LOW COST DIFFERENTIATED
(homogenous) Industry Analysis
• Five Forces Look at the industry today
You’ll have to just write this out in the discussion forum, but on an exam it’s handy to do this visually:
High - Medium - Low
SUPPLIER POWER RIVALRY BUYER POWER
High - Medium - Low High - Medium - Low
Why? High - Medium - Low Why?
High - Medium - Low
• Driving Forces - Look at the industry's future
o General Environment Demographic, Socio-cultural, Political-Legal, Technological , Economic, Global
Make two columns - one for positives - one for negatives
• Economic Traits - Nature of the industry
• Key Success Factors (you’ll use these in the next section)
• Implications Competitive Analysis
• Competitive Intelligence - Identify & understand rivals' strengths and weaknesses relative to industry KSF
This analysis works nicely as a chart - state how each competitor does relatively on each KSF. You could do
good/bad/average or a scale of some sort (mark then out of ten for example)
RIVAL 1 RIVAL 2 RIVAL 3 SUBJECT COMPANY
KSF 1 good / average / bad
• Strategic Group Map
• Implications Company Analysis
• How well has current strategy been executed?
• Financial Performance
I absolutely want to see the growth numbers for sales, cost of sales and net income.