Management and Organizational Studies 1021 Lecture Notes - Lecture 7: Neuromarketing, Ibuprofen, Subculture

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021
• Professor: Sarah Ross

Document Summary

Motivation and personality consumers behave as they do: motivation: energizing force that. : we attempt to meet our 5 different levels of needs in order from our most basic upwards. There are some cultures for which this hierarchy does not make sense: benefits, recognition that different people have, personality: a person"s character traits that influence, personality characteristics are often revealed in a person"s. The way people see themselves and the way they believe others see them. : immediate response of the sensory receptors in our eyes, ears, nose, mouth and skin to basic stimuli (ie colour, sound and light: perception: process by which an individual selects, organizes and interprets information to create a. In the first part of study, people were given pepsi and coca. Cola but did not know which one they were drinking, and reward centres of brain were active.