Management and Organizational Studies 1021A/B Lecture Notes - Lecture 6: Snickers, Consumer Reports, Consumer Behaviour

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

**read training and appraising employees in textbook because there is info that we did not talk about in class. Equivalent or easier than the first exam - more straightforward. As a marketer, try to make people that they have a need. Ex. snickers you"re not you when you"re hungry therefore you need a snickers. Information search: find information about what products or services might satisfy the need. Internal search: scan memory for knowledge or previous experiences with products or brands. External search: personal sources, public sources, market-dominated sources. Evaluative criteria: objective and subjective attributes that one considers to compare different products and brands. Customer comes up with a list of attributes that they consider important and use it to evaluate. Evoked set: group of brands that a consumer would consider acceptable from among all brands. Narrowed down list of what you"re willing to consider.