Management and Organizational Studies 1021A/B Lecture Notes - Webct, Marketing Mix, University Of Western Ontario

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MOS 1021a September 12, 2011
Intro to MOS 1
Consumer Behavior and HRM
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Read Course Outline
Read Ch 1 consumer behavior
1. Beyond the marketing mix, what else does the LG example tell us about
marketing in practice?
- Advertising is key in different areas that target market will go for
different aspects of their day-to-day life
- Taking advantage of the opportunity to meet consumer needs in
Canada before apple did with the iPhone
2. What exactly is the difference between a market and a target market?
- Target Market is a specific group within the Market that the marketer
is targeting their product or service towards, specific narrow idea of a
group marketers want to focus on. Some target markets are similar in
what they respond to.
- Sometimes the consumers are the target market and sometimes they
are not
- The Market is a larger group of people (eg, Canadian or American
market) with willingness and ability to buy the product
3. If you were really interested in becoming a marketer what are some
things you could do while you were at UWO to prepare?
- Build up your network through visitors and guest speakers
TAs
Kym Hunt
khunt@uwo.ca
Hoda Malakouti-Nejad
hmalakou@uwo.ca
Tuesdays 11-2
Thursdays 12-3
SSC rm 3320
CB quiz 1 Sept 29 Oct 3
CB quiz 2 Oct 13- Oct 17
Midterm Oct 22
HRM quiz 1 - Nov 10-14
HRM quiz 2 - Nov 24-28
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Document Summary

Advertising is key in different areas that target market will go for different aspects of their day-to-day life. Taking advantage of the opportunity to meet consumer needs in. Target market is a specific group within the market that the marketer is targeting their product or service towards, specific narrow idea of a group marketers want to focus on. Some target markets are similar in what they respond to. Sometimes the consumers are the target market and sometimes they are not. Build up your network through visitors and guest speakers. Cb quiz 1 sept 29 oct 3. Cb quiz 2 oct 13- oct 17.

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