Management and Organizational Studies 1021A/B Lecture Notes - Webct, Marketing Mix, University Of Western Ontario

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: James O' Brien

Document Summary

Advertising is key in different areas that target market will go for different aspects of their day-to-day life. Taking advantage of the opportunity to meet consumer needs in. Target market is a specific group within the market that the marketer is targeting their product or service towards, specific narrow idea of a group marketers want to focus on. Some target markets are similar in what they respond to. Sometimes the consumers are the target market and sometimes they are not. Build up your network through visitors and guest speakers. Cb quiz 1 sept 29 oct 3. Cb quiz 2 oct 13- oct 17.