Management and Organizational Studies 1021A/B Lecture Notes - Customer Relationship Management, Engagement Marketing, Marketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Christopher Ellis

Document Summary

Typical entry-level jobs include: marketing coordinators, marketing analysts, marketing assistants, sales representatives, and account coordinators; networking is key; Marketing process 3 steps: identify consumer needs, manage marketing mix to meet said needs, realizing profits. Product orientation (focus efforts on the manufacture of goods) Sales orientation (focus efforts on selling as many products as possible) Marketing orientation (focus efforts to collect and use info about customers" needs to create customer value) Experiential marketing (marketers create opportunities for their consumers to interact directly with a brand; instead of solely relying on media, a brand creates an occasion for a few consumers to interact personally, generating word-of-mouth awareness) Csr (organizations voluntarily consider the well-being of society by taking responsibility impact consumers, customers, suppliers, employees, shareholders, communities, the environment, and societies in general) for how their businesses. Customer value the unique combination of benefits received by targeted buyers that includes quality, price, convenience, on-time delivery, and both before- sale and after-sale service.