Management and Organizational Studies 1021A/B Lecture Notes - Lecture 2: Baby Boomers, Generation Z, Millennials

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Had a very bad year lost market share. Jim balsille got too focused on personal goals, and thus failed in his role as leader of the company (unable to develop new innovations) Rim became myopic and became for focused on maintaining the status quo, rather than looking ahead to the future. Dempsters example: consumers demanding more nutritious products, busy lifestyles, connect with consumers on an emotional level, successful smart bread product line created (smart 16) New york has banned large sized sodas in effort to reduce fat: affected the marketers of both fast food and soda. Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics demographic environment is important because it involves people, and people make up markets. 60% of consumer goods and service expenditures have redefined concept of aging: health focus growing social media use: generation x (1965 1975)