Management and Organizational Studies 2181A/B Lecture Notes - Lecture 3: Social Cognitive Theory

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We are so(cid:272)ial (cid:271)ei(cid:374)gs; (cid:449)e (cid:449)a(cid:374)t feed(cid:271)a(cid:272)k (cid:449)e (cid:449)a(cid:374)t so(cid:272)ial re(cid:272)og(cid:374)itio(cid:374) (cid:449)he(cid:374) (cid:449)e do thi(cid:374)gs right. We have to be careful as not everyone has the same considerations of what is a reward/punishment. Needs to be consistent for fast acquisition. The person giving the reinforcement also needs to consider how often they are reinforcing, as it can make them look a certain way. The principle here is that people would come to class because they need to come to class in order to succeed. Managers have the responsibility to show what good behaviours are. One assumes you are lazy, and you need reinforcements to learn: you did(cid:374)"t k(cid:374)o(cid:449) you (cid:374)eeded to lear(cid:374) One assumes if you are given the information, you will be able to succeed and learn. If this occurs in public, it was not only have the behaviour reduced, but it creates a negative role model (social cognitive learning theory)