Monday, april 4 th , 2011 not in book. A behavioral perspective on mos: mos = management and organizational studies, organizations are full of humans, who think and act in interesting ways. In social science, there is an emphasis on discovering ways in which this thinking and behavior is lawful: this lawfulness is theory. It is useful because it helps describe, explain, and predict behavior. Managers must be sensitive to context: context, or features of the situation, is an invisible box that surrounds our models and procedures. Introductory material in marketing and hrm encouraged us to consider contextual factors, e. g. demographics. It is important to understand the big picture, and think about how these issues affect our practice. Managers contribute to organizational performance through : decision-making and problem-solving. In marketing, this takes the following forms: understand and seeking to influence consumer decision-making, making decisions with the 4ps.