Management and Organizational Studies 2320A/B Lecture Notes - Glossary Of Ancient Roman Religion, Sales Promotion, Personal Selling

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: Kevin Thompson

Document Summary

One of the oldest professions in the world. Personal presentation by the firm"s sales force for the purpose of making sales and building customer relationships. Go by names of; sales people, sales representative, etc. However, modern day salespeople are well educated, well trained professionals. Listen to their customers, asses their needs and organize the company"s efforts to try and help them. Salesperson covers a wide range of positions. An individual representing a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, or relationship building. May be an order taker; salesperson behind a cashier or an order getter, who"s positions demand creative selling and relationship building for products and services. Personal selling involves interpersonal interactions between them and the customer. Represents both the company to the customers and the customers to the company. Need sales people and marketers to work together to fully grasp full potential of company.