Management and Organizational Studies 2320A/B Lecture Notes - Lecture 12: Royal Canadian Mint, Shoppers Drug Mart, Breast Cancer Awareness

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Differentiates itself by owning the majority of its stores. Produces a majority of its own clothes. Makes over 40% of its own fabric. Good distribution is critical to marketing success. Royal canadian mint released world"s first coloured circulation coin through. Tim horton"s (due to huge reach and speed to distribute coins) Coin to raise breast cancer awareness followed via shoppers drug mart stores. Distribution channels, supply chain & logistics are related. Buying purchase goods for resale to other intermediaries or consumers. Risk taking ownership of inventory that can become outdated. Physical distribution transport goods to point of purchase. Gather information share competitive intelligence about customers or other channel members. Financing extend credit and other financial services to consumers. Multichannel distribution or some combination of these forms. Cover costs of rearranging store shelves and warehouse to accommodate new products. Fees get passed on to consumers through higher prices. 2. receiving and checking using upc and rfid.

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