Management and Organizational Studies 3321F/G Lecture Notes - Wall Street Crash Of 1929, Eddie Vedder, Kurt Cobain
13 Apr 2013
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Document Summary
19th century butterfly dandy as a figure of ridicule: the man who was self-conscious about his appearance was feminized, allied with homosexuality. 1929 stock market crash and great depression. Post-wwii economic explosion: a time to celebrate and a time to spend, male consumption becomes more acceptable. 1990s grunge and the power of plaid: rejection of 1980s power dressing, kurt cobain dominant male sex symbol, alternatively, Eddie vedder of pearl jam was also a sex symbol: plaid as a movement away from materialism. 2000s rise of the metrosexual: opened up the market, an advertisers walking wet dream , queer eye for the straight guy. Gay guys approach a straight guy and make him metrosexual: encouraging male shopping. Levi"s dockers 1987 campaign: proved you could sell fashion to men, emphasized male communication and community, selling conformity everyone is wearing the same pants in different colours. Khakis nonfashion-guy fashion , non-demonstrative fashion: look like you"re not trying too hard, ie.
