Management and Organizational Studies 3321F/G Lecture 2: CB LEC 2

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

When you never intend to learn something but incidentally do, because you"re exposed to it so much. Behavioural learning theories: assume that learning takes place as the result of responses to external events, as opposed to internal thought processes (known as stimulus- response theories, pavlov"s classical conditioning, skinner"s instrumental conditioning, cognitive learning theory. Its not the same bell anymore, now it"s a conditioned stimulus and salivation is conditioned response. Example of classical conditioning (**like midterm questions: every time sue sees that hilarious commercial for champion"s pizza, it makes her laugh and feel good. Pizza while driving, she smiles: unconditioned stimulus: humour, neutral/conditioned stimulus: (the sign) champion"s pizza, unconditioned/conditioned: good feelings. Stimulus generalization: the inability to perceive differences between slightly dissimilar stimuli. In pavlov" studies, his dogs would salivate when they heard noises that resembled a bell (keys jangling: ex: product line and form extension. Listerine mouth wash more flavours then different types (ex: mouth strips: ex: look alike packaging.