Management and Organizational Studies 3321F/G Lecture 8: CB LESSON 8

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Beth Lee

Document Summary

Refernce group influences: reference group influences, informational, value-expressive: identification, normative. Group effects on indvidual behavior: home shopping parties such as tupperware and botox parties succeed because of, informational and normative social influence, deindividuation, risky shift / decision polarization. Risky shift: group members show a greater willingness to consider riskier alternatives following group discussion than if members decide alone, diffusion of responsibility, value hypothesis: moderate risk is valued in our culture. Therefore, people want to shift toward risky decisions to gain status and approval from other group members. Social loafing: people don"t devote as much to a task when their contribution is part of a, example: we tend to tip less when eating in groups larger group social loafing. Word of mouth communication: wom: product information transmitted by individuals to individuals, thought to be more reliable than traditional advertising, social pressure to conform, we rely upon wom in later stages of product adoption.