Management and Organizational Studies 3321F/G Lecture Notes - Lecture 4: We Exist, Analytical Psychology, Liposuction

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Self concept: beliefs a person holds about his/her own attributes, and how he/she evaluates these qualities, attribute dimensions: content, positivity, intensity, stability over time, and accuracy. Nature of self: self-concept is multifaceted: multiple selves, the self includes different selves in response to different situation and to different people. I-self (what i think of myself): the active observer, the knower, or the information processor: me-self (how others think of me): the known, observed, and constructed self-image. An individual gathers the reflected opinions of significant other people toward him or her (looking-glass self: taking the role of the other, can vary depending on. How accurate our predictions are of their evaluations of us. Take readings of our own identity by bouncing signals off others. Implications in cb sometimes when we consume products we don"t care about i self but focus more on me-self. Ideal self: a person"s conception of how he or she would like to be.

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